Hub Softex Paraná is an innovation-promoting environment located at the Ecoville campus of Universidade Positivo in Curitiba-PR. This initiative is the result of a partnership between Softex, regionally represented by Assespro-PR and the Ecohub, and aims to integrate national innovation support services, offering opportunities for entrepreneurs, researchers, and companies in the state. The main goal of the partnership is to strengthen Paraná’s innovation ecosystem by expanding the application of Softex’s portfolio, including training programs, technical residencies, and greater connection in research, development, and business. Strategic areas such as microelectronics, cybersecurity, and artificial intelligence will be prioritized, promoting regional development and turning science and technology into economic value for the state.