[av_section min_height=” min_height_px=’500px’ padding=’default’ shadow=’no-shadow’ bottom_border=’no-border-styling’ id=’inicio’ color=’main_color’ custom_bg=’#39287e’ src=’http://www.softex.br/wp-content/uploads/2013/07/capa-1500×1000.png’ attachment=’71074′ attachment_size=’extra_large’ attach=’parallax’ position=’center left’ repeat=’no-repeat’ video=” video_ratio=’16:9′ overlay_enable=’aviaTBoverlay_enable’ overlay_opacity=’0.5′ overlay_color=’#39287e’ overlay_pattern=” overlay_custom_pattern=” av_uid=’av-c1d9d5′]
[av_one_full first min_height=” vertical_alignment=” space=” custom_margin=” margin=’0px’ padding=’0px’ border=” border_color=” radius=’0px’ background_color=” src=” background_position=’top left’ background_repeat=’no-repeat’ animation=” av_uid=’av-bre5w9′]
[av_textblock size=” font_color=’custom’ color=’#ffffff’ av_uid=’av-bqfizd’]
Internacional
Conheça os projetos e ações de Internacionalização da Softex
[/av_textblock]
[/av_one_full]
[/av_section]
[av_submenu which_menu=” menu=’249′ position=’center’ color=’main_color’ sticky=’aviaTBsticky’ mobile=’disabled’ av_uid=’av-bfjtwh’]
[av_submenu_item title=’Menu Item 1′ link=” linktarget=’no’ button_style=” av_uid=’av-bbd1nt’]
[av_submenu_item title=’Menu Item 2′ link=” linktarget=’no’ button_style=” av_uid=’av-b8qgkh’]
[/av_submenu]
[av_section min_height=” min_height_px=’500px’ padding=’default’ shadow=’no-shadow’ bottom_border=’no-border-styling’ scroll_down=” id=” color=’main_color’ custom_bg=” src=” attach=’scroll’ position=’top left’ repeat=’no-repeat’ video=” video_ratio=’16:9′ video_mobile_disabled=” overlay_enable=” overlay_opacity=’0.5′ overlay_color=” overlay_pattern=” overlay_custom_pattern=” av_uid=’av-13kvtt’]
[av_one_fifth first min_height=” vertical_alignment=” space=” custom_margin=” margin=’0px’ padding=’0px’ border=” border_color=” radius=’0px’ background_color=” src=” background_position=’top left’ background_repeat=’no-repeat’ animation=” av_uid=’av-awdxhd’]
[av_image src=’http://www.softex.br/wp-content/uploads/2013/07/icncolor_Internacional.png’ attachment=’73497′ attachment_size=’full’ align=’center’ styling=” hover=” link=” target=” caption=” font_size=” appearance=” overlay_opacity=’0.4′ overlay_color=’#000000′ overlay_text_color=’#ffffff’ animation=’no-animation’ av_uid=’av-an2mht’][/av_image]
[/av_one_fifth][av_four_fifth min_height=” vertical_alignment=” space=” custom_margin=” margin=’0px’ padding=’0px’ border=” border_color=” radius=’0px’ background_color=” src=” background_position=’top left’ background_repeat=’no-repeat’ animation=” av_uid=’av-11payh’]
[av_textblock size=” font_color=” color=” av-medium-font-size=” av-small-font-size=” av-mini-font-size=” av_uid=’av-ac4t0x’ admin_preview_bg=”]
Área responsável por gerenciar ações internacionais, tais como o Projeto Setorial Brasil IT+ para exportação de software e serviços de TI, fruto de convênio com a Apex-Brasil desde 2005. Atualmente o Projeto de Internacionalização da Softex contribui com mais de R$ 1,5 bilhão em operações internacionais das empresas brasileiras de tecnologia. São mais de 200 empresas aderidas, em atividades de promoção comercial, captação de funding internacional, escritórios no exterior com parceiros e contato com rede de stakeholders internacionais, como analistas, CiO´s, fundos de investimento, entre outros. Em 2017, novas atividades para promover o soft landing das empresas brasileiras, no mercado internacional estão previstas!
[/av_textblock]
[/av_four_fifth]
[/av_section]
[av_section min_height=” min_height_px=’500px’ padding=’default’ shadow=’no-shadow’ bottom_border=’border-extra-arrow-down’ scroll_down=’aviaTBscroll_down’ id=” color=’main_color’ custom_bg=’#f2f2f2′ src=” attachment=” attachment_size=” attach=’scroll’ position=’top left’ repeat=’no-repeat’ video=” video_ratio=’16:9′ overlay_opacity=’0.5′ overlay_color=” overlay_pattern=” overlay_custom_pattern=” av_uid=’av-a7iv9d’]
[av_one_full first min_height=” vertical_alignment=” space=” custom_margin=” margin=’0px’ padding=’0px’ border=” border_color=” radius=’0px’ background_color=” src=” background_position=’top left’ background_repeat=’no-repeat’ animation=” av_uid=’av-a2d2zl’]
[av_textblock size=” font_color=” color=” av_uid=’av-9s55m9′]
Confira as ações e projetos de internacionalizaçao da Softex
[/av_textblock]
[/av_one_full]
[/av_section]
[av_section min_height=” min_height_px=’500px’ padding=’default’ shadow=’no-shadow’ bottom_border=’no-border-styling’ bottom_border_diagonal_color=’#333333′ bottom_border_diagonal_direction=” bottom_border_style=” id=’ps’ color=’main_color’ custom_bg=” src=” attachment=” attachment_size=” attach=’parallax’ position=’top left’ repeat=’no-repeat’ video=” video_ratio=’16:9′ overlay_opacity=’0.8′ overlay_color=” overlay_pattern=” overlay_custom_pattern=” av_uid=’av-vd8b5′]
[av_one_full first min_height=” vertical_alignment=’av-align-top’ space=” margin=’0px’ margin_sync=’true’ padding=’0px’ padding_sync=’true’ border=” border_color=” radius=’0px’ radius_sync=’true’ background_color=” src=” attachment=” attachment_size=” background_position=’top left’ background_repeat=’no-repeat’ animation=” av_uid=’av-8im7ax’]
[av_image src=’http://www.softex.br/wp-content/uploads/2013/07/ps-180×180.png’ attachment=’71153′ attachment_size=’square’ align=’center’ styling=” hover=” link=” target=” caption=” font_size=” appearance=” overlay_opacity=’0.4′ overlay_color=’#000000′ overlay_text_color=’#ffffff’ animation=’no-animation’ av_uid=’av-8cbs2h’][/av_image]
[av_textblock size=” font_color=” color=’#ffffff’ av-medium-font-size=” av-small-font-size=” av-mini-font-size=” admin_preview_bg=” av_uid=’av-86p0op’]
Projeto Setorial Brasil IT+
[/av_textblock]
[/av_one_full][av_three_fifth first min_height=” vertical_alignment=’av-align-top’ space=” margin=’0px’ margin_sync=’true’ padding=’0px’ padding_sync=’true’ border=” border_color=” radius=’0px’ radius_sync=’true’ background_color=” src=” attachment=” attachment_size=” background_position=’top left’ background_repeat=’no-repeat’ animation=” av_uid=’av-827u7t’]
[av_textblock size=” font_color=” color=’#ffffff’ av-medium-font-size=” av-small-font-size=” av-mini-font-size=” admin_preview_bg=” av_uid=’av-sj3m1′]
Para que as empresas brasileiras possam expandir a sua presença no exterior, a Softex, em parceria com a Apex-Brasil, desenvolveu o Projeto de Promoção de Exportação do setor de software e serviços de TI – conhecido como Projeto Setorial Brasil IT+ – um abrangente plano brasileiro de internacionalização. Desde 2005, o Projeto Setorial Brasil IT+ visa atender às necessidades particulares desta indústria que, segundo o Gartner, continuará a crescer no Brasil a uma taxa anual média de 4,6% para software e 3,3% para serviços de TI, entre os anos 2014-2019.
O Projeto Setorial Brasil IT+ entende que processo de internacionalização é um trabalho de longo prazo, que ocorre por meio do acúmulo de conhecimentos, experiências e relacionamentos. Por isso, o objetivo é promover ações continuadas e focadas na preparação e engajamento da empresa no mercado externo, mitigando riscos e gerando fluxo de caixa positivo com mais rapidez.
[/av_textblock]
[/av_three_fifth][av_two_fifth min_height=” vertical_alignment=’av-align-top’ space=” margin=’0px’ margin_sync=’true’ padding=’0px’ padding_sync=’true’ border=” border_color=” radius=’0px’ radius_sync=’true’ background_color=” src=” attachment=” attachment_size=” background_position=’top left’ background_repeat=’no-repeat’ animation=” av_uid=’av-7r03ht’]
[av_video src=’https://www.youtube.com/watch?v=WnXo537-qWs’ format=’16-9′ width=’16’ height=’9′ av_uid=’av-7h0kld’]
[/av_two_fifth][av_one_full first min_height=” vertical_alignment=’av-align-top’ space=” margin=’0px’ margin_sync=’true’ padding=’0px’ padding_sync=’true’ border=” border_color=” radius=’0px’ radius_sync=’true’ background_color=” src=” attachment=” attachment_size=” background_position=’top left’ background_repeat=’no-repeat’ animation=’bottom-to-top’ av_uid=’av-7dov6h’]
[av_hr class=’invisible’ height=’50’ shadow=’no-shadow’ position=’center’ custom_border=’av-border-thin’ custom_width=’50px’ custom_border_color=” custom_margin_top=’30px’ custom_margin_bottom=’30px’ icon_select=’yes’ custom_icon_color=” icon=’ue808′ font=’entypo-fontello’ av_uid=’av-74r4m9′]
[av_button_big label=’Saiba mais sobre o Projeto Setorial Brasil IT+’ description_pos=’below’ link=’page,99977′ link_target=” title_attr=” icon_select=’yes-left-icon’ icon_hover=’aviaTBicon_hover’ icon=’ue817′ font=’entypo-fontello’ custom_font=’#ffffff’ color=’custom’ custom_bg=’#39287e’ color_hover=’custom’ custom_bg_hover=’#2e2a8e’ av_uid=’av-719f5l’ id=” custom_class=” admin_preview_bg=”][/av_button_big]
[/av_one_full][/av_section][av_section min_height=’100′ min_height_px=’500px’ padding=’default’ shadow=’no-shadow’ bottom_border=’no-border-styling’ id=’pocketguide’ color=’main_color’ custom_bg=’#39287e’ src=’http://www.softex.br/wp-content/uploads/2013/07/writing-on-computer-1500×1000.jpg’ attachment=’71097′ attachment_size=’extra_large’ attach=’parallax’ position=’center right’ repeat=’no-repeat’ video=” video_ratio=’16:9′ overlay_enable=’aviaTBoverlay_enable’ overlay_opacity=’0.7′ overlay_color=’#39287e’ overlay_pattern=” overlay_custom_pattern=” av_uid=’av-6vbcd5′]
[av_one_half first min_height=” vertical_alignment=” space=” custom_margin=” margin=’0px’ padding=’0px’ border=” border_color=” radius=’0px’ background_color=” src=” background_position=’top left’ background_repeat=’no-repeat’ animation=” av_uid=’av-6nfssx’]
[av_textblock size=” font_color=’custom’ color=’#ffffff’ av-medium-font-size=” av-small-font-size=” av-mini-font-size=” av_uid=’av-6kpmup’ admin_preview_bg=”]
Pocket Guide TI
Com uma linguagem simples e prática, o Pocket Guide TI, desenvolvido pela Softex, em parceria com Apex-Brasil, visa auxiliar empreendedores de pequeno e médio porte do setor de software e serviços de TI a esclarecer dúvidas elementares acerca do mercado externo. A fim de compartilhar informações atuais de forma concisa, links e ferramentas online são disponibilizados, possibilitando ao leitor aprofundar e reciclar seus conhecimentos no tema. O diferencial desse ebook é seu caráter participativo, pois as empresas são convidadas a votar nos tópicos que elas querem acessar na publicação.
Na primeira edição, tivemos a participação voluntária de cerca de 15 empresas na definição do conteúdo do ebook, dentre elas CI&T, MC1, MV e Totvs.
[/av_textblock]
[av_hr class=’invisible’ height=’50’ shadow=’no-shadow’ position=’center’ custom_border=’av-border-thin’ custom_width=’50px’ custom_border_color=” custom_margin_top=’30px’ custom_margin_bottom=’30px’ icon_select=’yes’ custom_icon_color=” icon=’ue808′ font=’entypo-fontello’ av_uid=’av-6cd79l’]
[av_textblock size=” font_color=’custom’ color=’#ffffff’ av_uid=’av-67fint’]
Baixe aqui:
[/av_textblock]
[av_iconlist position=’left’ iconlist_styling=” custom_title_size=” custom_content_size=” font_color=’custom’ custom_title=’#ffffff’ custom_content=’#ffffff’ color=’custom’ custom_bg=’#a2c617′ custom_font=’#ffffff’ custom_border=” av-medium-font-size-title=” av-small-font-size-title=” av-mini-font-size-title=” av-medium-font-size=” av-small-font-size=” av-mini-font-size=” admin_preview_bg=” av_uid=’av-62ob2x’]
[av_iconlist_item title=’#1 Pocket Guide TI’ link=” linktarget=’_blank’ linkelement=’both’ icon=’ue82d’ font=’entypo-fontello’ av_uid=’av-5wet0x’]
Acessando o mercado Externo
Ambiente Legal Brasileiro
[/av_iconlist_item]
[av_iconlist_item title=’#2 Pocket Guide TI’ link=” linktarget=’_blank’ linkelement=’both’ icon=’ue82d’ font=’entypo-fontello’ av_uid=’av-5quhlt’]
Lean and Smart Internationalization to the USA market
[/av_iconlist_item]
[av_iconlist_item title=’#3 Pocket Guide TI’ link=” linktarget=’_blank’ linkelement=’both’ icon=’ue82d’ font=’entypo-fontello’ av_uid=’av-5ku495′]
Ambiente Legal Norte-americano
[/av_iconlist_item]
[/av_iconlist]
[/av_one_half][av_one_half min_height=” vertical_alignment=” space=” custom_margin=” margin=’0px’ padding=’0px’ border=” border_color=” radius=’0px’ background_color=” src=” background_position=’top left’ background_repeat=’no-repeat’ animation=” av_uid=’av-5f8tc9′]
[av_image src=’http://www.softex.br/wp-content/uploads/2013/07/cel-1.png’ attachment=’71103′ attachment_size=’full’ align=’center’ styling=” hover=” link=” target=” caption=” font_size=” appearance=” overlay_opacity=’0.4′ overlay_color=’#000000′ overlay_text_color=’#ffffff’ animation=’left-to-right’ av_uid=’av-58ntpd’][/av_image]
[/av_one_half]
[/av_section]
[av_section min_height=” min_height_px=’500px’ padding=’default’ shadow=’no-shadow’ bottom_border=’no-border-styling’ id=’analisepotencial’ color=’main_color’ custom_bg=” src=” attachment=” attachment_size=” attach=’parallax’ position=’top right’ repeat=’no-repeat’ video=” video_ratio=’16:9′ overlay_opacity=’0.8′ overlay_color=’#ffffff’ overlay_pattern=” overlay_custom_pattern=” av_uid=’av-50z3ih’]
[av_one_full first min_height=” vertical_alignment=” space=” custom_margin=” margin=’0px’ padding=’0px’ border=” border_color=” radius=’0px’ background_color=” src=” background_position=’top left’ background_repeat=’no-repeat’ animation=” av_uid=’av-4vyhyx’]
[av_image src=’http://www.softex.br/wp-content/uploads/2013/07/setup-google-analytics-300×156.png’ attachment=’71116′ attachment_size=’medium’ align=’center’ styling=” hover=” link=” target=” caption=” font_size=” appearance=” overlay_opacity=’0.4′ overlay_color=’#000000′ overlay_text_color=’#ffffff’ animation=’no-animation’ av_uid=’av-4sccs9′][/av_image]
[av_textblock size=” font_color=” color=” av_uid=’av-4k5sm9′]
Análise de potencial de internacionalização
[/av_textblock]
[av_hr class=’invisible’ height=’50’ shadow=’no-shadow’ position=’center’ custom_border=’av-border-thin’ custom_width=’50px’ custom_border_color=” custom_margin_top=’30px’ custom_margin_bottom=’30px’ icon_select=’yes’ custom_icon_color=” icon=’ue808′ font=’entypo-fontello’ av_uid=’av-4cgojd’]
[av_animated_numbers number=’+ de 700 Empresas diagnosticadas’ icon_select=’no’ icon=’ue800′ font=’entypo-fontello’ link=” linktarget=’no’ font_size=” font_size_description=” circle=” circle_custom=” circle_border_color=” circle_bg_color=” circle_border_width=” circle_size=” color=” custom_color=’#444444′ av_uid=’av-4743o1′ admin_preview_bg=”][/av_animated_numbers]
[av_hr class=’short’ height=’50’ shadow=’no-shadow’ position=’center’ custom_border=’av-border-thin’ custom_width=’50px’ custom_border_color=” custom_margin_top=’30px’ custom_margin_bottom=’30px’ icon_select=’yes’ custom_icon_color=” icon=’ue808′ font=’entypo-fontello’ av_uid=’av-41uo81′]
[av_button_big label=’Saiba mais’ description_pos=’below’ link=’page,73498′ link_target=” icon_select=’yes-left-icon’ icon_hover=’aviaTBicon_hover’ icon=’ue817′ font=’entypo-fontello’ custom_font=’#ffffff’ color=’custom’ custom_bg=’#39287e’ color_hover=’custom’ custom_bg_hover=’#2e2a8e’ av_uid=’av-3xcgpt’][/av_button_big]
[/av_one_full]
[/av_section]
[av_section min_height=’100′ min_height_px=’500px’ padding=’default’ shadow=’shadow’ bottom_border=’no-border-styling’ id=’internationalway’ color=’main_color’ custom_bg=” src=’http://www.softex.br/wp-content/uploads/2013/07/credenciais-10x13cm-1500×1000.jpg’ attachment=’71121′ attachment_size=’extra_large’ attach=’parallax’ position=’bottom center’ repeat=’no-repeat’ video=” video_ratio=’16:9′ overlay_opacity=’0.5′ overlay_color=” overlay_pattern=” overlay_custom_pattern=” av_uid=’av-dh7w9′]
[av_one_full first min_height=” vertical_alignment=” space=” custom_margin=” margin=’0px’ padding=’0px’ border=” border_color=” radius=’0px’ background_color=” src=” background_position=’top left’ background_repeat=’no-repeat’ animation=” av_uid=’av-3l05ch’]
[av_image src=’http://www.softex.br/wp-content/uploads/2013/07/international-way-1.png’ attachment=’71122′ attachment_size=’full’ align=’center’ styling=” hover=” link=” target=” caption=” font_size=” appearance=” overlay_opacity=’0.4′ overlay_color=’#000000′ overlay_text_color=’#ffffff’ animation=’no-animation’ av_uid=’av-3flieh’][/av_image]
[av_textblock size=” font_color=” color=” av_uid=’av-37zujt’]
Via rede de parceiros, o International Way fornece uma boutique de soluções de baixo custo e atalhos para sua internacionalização. O objetivo é Fail fast, learn fast, fix fast, ou seja, que a descoberta se um mercado é ou não aderente à solução da empresa seja feita o mais rápido possível e a baixos custos, mitigando riscos e gerando fluxo de caixa positivo num prazo reduzido de tempo. Teste e valide hipóteses junto aos especialistas no Brasil e no exterior. Por meio de webinars, eventos ou workshops, decida em dias o que você levaria meses para definir em sua estratégia go to market.
[/av_textblock]
[av_hr class=’invisible’ height=’50’ shadow=’no-shadow’ position=’center’ custom_border=’av-border-thin’ custom_width=’50px’ custom_border_color=” custom_margin_top=’30px’ custom_margin_bottom=’30px’ icon_select=’yes’ custom_icon_color=” icon=’ue808′ font=’entypo-fontello’ av_uid=’av-30umip’]
[av_button_big label=’Saiba mais’ description_pos=’below’ link=’manually,http://www.softex.br/international-way/index.php’ link_target=” icon_select=’yes-left-icon’ icon=’ue817′ font=’entypo-fontello’ custom_font=’#ffffff’ color=’theme-color’ custom_bg=’#444444′ color_hover=’blue’ custom_bg_hover=’#444444′ av_uid=’av-2u4zg1′][/av_button_big]
[/av_one_full]
[/av_section]
[av_section min_height=” min_height_px=’500px’ padding=’default’ shadow=’no-shadow’ bottom_border=’no-border-styling’ bottom_border_diagonal_color=’#333333′ bottom_border_diagonal_direction=” bottom_border_style=” id=’parceiros’ color=’main_color’ custom_bg=” src=” attachment=” attachment_size=” attach=’scroll’ position=’top left’ repeat=’no-repeat’ video=” video_ratio=’16:9′ overlay_opacity=’0.5′ overlay_color=” overlay_pattern=” overlay_custom_pattern=” av_uid=’av-2p3pzd’]
[av_one_full first min_height=” vertical_alignment=” space=” custom_margin=” margin=’0px’ padding=’0px’ border=” border_color=” radius=’0px’ background_color=” src=” background_position=’top left’ background_repeat=’no-repeat’ animation=” mobile_display=” av_uid=’av-2mg4mh’]
[av_textblock size=” font_color=” color=” av_uid=’av-2dq65l’]
Parceiros
[/av_textblock]
[av_partner columns=’4′ heading=” size=’no scaling’ img_size_behave=” border=’av-border-deactivate’ type=’slider’ animation=’slide’ navigation=’arrows’ autoplay=’true’ interval=’5′ av_uid=’av-8be2x’ custom_class=”]
[av_partner_logo id=’76380′ hover=’Advance’ link=’manually,http://www.advanceconsulting.com.br/’ linktitle=” link_target=’_blank’ av_uid=’av-7hut5′]
[av_partner_logo id=’98487′ hover=’BeezStudio’ link=’manually,https://beezstudio.com/’ linktitle=” link_target=’_blank’ av_uid=’av-br28p’]
[av_partner_logo id=’76379′ hover=’Caribros’ link=’manually,http://www.caribros.com/’ linktitle=” link_target=’_blank’ av_uid=’av-6pr8h’]
[av_partner_logo id=’76375′ hover=’Clay Innovation’ link=’manually,http://www.clayinnovation.com.br/’ linktitle=” link_target=’_blank’ av_uid=’av-1rjvq9′]
[av_partner_logo id=’76378′ hover=’Cubo’ link=” linktitle=” link_target=” av_uid=’av-5hmi1′]
[av_partner_logo id=’76377′ hover=’Drummond’ link=’manually,http://drummondadvisors.com/?lang=pt-br’ linktitle=” link_target=’_blank’ av_uid=’av-1gow41′]
[av_partner_logo id=’76376′ hover=” link=” linktitle=” link_target=” av_uid=’av-18w8pt’]
[av_partner_logo id=’76374′ hover=’Orbiz’ link=’manually,http://www.orbiznet.com.br/’ linktitle=” link_target=’_blank’ av_uid=’av-14dwkx’]
[av_partner_logo id=’76373′ hover=’Outsource Brazil ‘ link=’manually,http://outsourcebrazil.com.br/’ linktitle=” link_target=’_blank’ av_uid=’av-w6vft’]
[/av_partner]
[/av_one_full]
[/av_section]
[av_section min_height=’100′ min_height_px=’500px’ padding=’default’ shadow=’no-shadow’ bottom_border=’no-border-styling’ id=’contato’ color=’main_color’ custom_bg=’#f2f2f2′ src=” attachment=” attachment_size=” attach=’scroll’ position=’top left’ repeat=’no-repeat’ video=” video_ratio=’16:9′ overlay_opacity=’0.5′ overlay_color=” overlay_pattern=” overlay_custom_pattern=” av_uid=’av-pr6e1′]
[av_one_full first min_height=” vertical_alignment=” space=” custom_margin=” margin=’0px’ padding=’0px’ border=” border_color=” radius=’0px’ background_color=” src=” background_position=’top left’ background_repeat=’no-repeat’ animation=” av_uid=’av-nkysx’]
[av_textblock size=” font_color=” color=” av_uid=’av-es6hd’]
Entre em contato com a equipe de Internacionalização da Softex
[/av_textblock]
[av_codeblock wrapper_element=” wrapper_element_attributes=” av_uid=’av-6wgqx’]
[/av_codeblock]
[/av_one_full]
[/av_section]