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Internacional

Conheça os projetos e ações de Internacionalização da Softex

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Área responsável por gerenciar ações internacionais, tais como o Projeto Setorial Brasil IT+ para exportação de software e serviços de TI, fruto de convênio com a Apex-Brasil desde 2005. Atualmente o Projeto de Internacionalização da Softex contribui com mais de R$ 1,5 bilhão em operações internacionais das empresas brasileiras de tecnologia. São mais de 200 empresas aderidas, em atividades de promoção comercial, captação de funding internacional, escritórios no exterior com parceiros e contato com rede de stakeholders internacionais, como analistas, CiO´s, fundos de investimento, entre outros. Em 2017, novas atividades para promover o soft landing das empresas brasileiras, no mercado internacional estão previstas!

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Confira as ações e projetos de internacionalizaçao da Softex

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Projeto Setorial Brasil IT+

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Para que as empresas brasileiras possam expandir a sua presença no exterior, a Softex, em parceria com a Apex-Brasil, desenvolveu o Projeto de Promoção de Exportação do setor de software e serviços de TI – conhecido como Projeto Setorial Brasil IT+ – um abrangente plano brasileiro de internacionalização. Desde 2005, o Projeto Setorial Brasil IT+ visa atender às necessidades particulares desta indústria que, segundo o Gartner, continuará a crescer no Brasil a uma taxa anual média de 4,6% para software e 3,3% para serviços de TI, entre os anos 2014-2019.

O Projeto Setorial Brasil IT+ entende que processo de internacionalização é um trabalho de longo prazo, que ocorre por meio do acúmulo de conhecimentos, experiências e relacionamentos. Por isso, o objetivo é promover ações continuadas e focadas na preparação e engajamento da empresa no mercado externo, mitigando riscos e gerando fluxo de caixa positivo com mais rapidez.

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Pocket Guide TI

Com uma linguagem simples e prática, o Pocket Guide TI, desenvolvido pela Softex, em parceria com Apex-Brasil, visa auxiliar empreendedores de pequeno e médio porte do setor de software e serviços de TI a esclarecer dúvidas elementares acerca do mercado externo. A fim de compartilhar informações atuais de forma concisa, links e ferramentas online são disponibilizados, possibilitando ao leitor aprofundar e reciclar seus conhecimentos no tema. O diferencial desse ebook é seu caráter participativo, pois as empresas são convidadas a votar nos tópicos que elas querem acessar na publicação.

Na primeira edição, tivemos a participação voluntária de cerca de 15 empresas na definição do conteúdo do ebook, dentre elas CI&T, MC1, MV e Totvs.

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Baixe aqui:

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Acessando o mercado Externo
Ambiente Legal Brasileiro

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Lean and Smart Internationalization to the USA market

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Ambiente Legal Norte-americano

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Análise de potencial de internacionalização

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Via rede de parceiros, o International Way fornece uma boutique de soluções de baixo custo e atalhos para sua internacionalização. O objetivo é Fail fast, learn fast, fix fast, ou seja, que a descoberta se um mercado é ou não aderente à solução da empresa seja feita o mais rápido possível e a baixos custos, mitigando riscos e gerando fluxo de caixa positivo num prazo reduzido de tempo. Teste e valide hipóteses junto aos especialistas no Brasil e no exterior. Por meio de webinars, eventos ou workshops, decida em dias o que você levaria meses para definir em sua estratégia go to market.

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Parceiros

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Entre em contato com a equipe de Internacionalização da Softex

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